While Porsche once planned of replacing the 911 with the 928, another company took things even further by offering a Targa variant
by Dimitar Angelov on August 15, 2024, 12:00In 1977, Porsche gave us the 928 – a more luxurious take on the German sports cars. Just two years later, at the 1979 Frankfurt Motor Show, the audience saw a Porsche 928 Targa. However, it wasn’t Porsche that made it. Sure. The German carmaker made the donor car required for the conversion, but the Porsche 928 Targa was conceived by Rainer Buchmann. The Porsche 928 was more of a comfortable cruiser that could double as a sports car, instead of the 911’s all-out performance car characteristics.
The front-engine, V-8 Porsche coupe was also meant to replace the 911, which at the time was controversial due to its unusual engine configuration and overall shape. Despite the Porsche 928 being produced for 18 years, it never replaced the 911. Porsche used the 928 as a test bed for many configurations, including a shooting brake, but a Targa was never among the body styles Porsche considered for the 928. Nevertheless, the Porsche 928 Targa exists, and here’s everything you need to know about it.
Rainer Buchmann reimagined Porsche’s 928 as early as 1979
When talking about reimagined Porsche sports cars, the first to come to mind are the 911 models. You only need to look at Singer’s lineup of reimagined classic Porsches to see the potential behind a tastefully recreated air-cooled 911. That said, various companies and enthusiasts are looking at other iconic Porsche models, a case in point being the Nardone Porsche 928 resto-mod.
Rainer Buchmann founded BB Auto back in 1974, focusing on modifying Porsche, Mercedes, VW, and on occasions, other vehicles from Volvo, Alfa Romeo, Peugeot, and more. The company has its fair share of modified 911s along with other high-performance vehicles from the 1970s and onwards. The company’s portfolio features other iconic builds such as the Porsche 911 Targa Moonracer, Porsche Turbo Targa Rainbow, and of course, the Porsche 928 Targa.
Porsche was skeptical about the 928 Targa
Porsche is no stranger to the Targa body style. In fact, the first 911 Targa arrived in 1965, just one year after the introduction of the original Porsche 911. The Targa body style is still available on the 911, and it is the heaviest, most cushioned variant of the Porsche sports car.
In the late 1970s, Porsche was skeptical about making a 928 Targa. The reason was structural integrity – the same reason why a 928 Shooting brake never went into mass production. The same goes for the 928 Cabriolet, of which a single prototype exists. BB Auto engineers removed as much weight as possible, which included deleting the 928’s signature, rear hatch. Nowadays, 928 enthusiasts view this as the most controversial decision when doing the Targa conversion.
The fixed roof was replaced by a T-top with two removable panels. Instead of a rear hatch, the 928 Targa features a traditional trunk. Naturally, the engineers also strengthened the car’s bottom section, as with any open-top model, originally conceived as a fixed-head coupe. Another neat feature was the overhead controls, on the side of the T-top – likely less than ideal considering the T-top’s rubber seals could, eventually, leak and cause electrical gremlins. Aside from that, the interior was kept largely in factory state, aside from the seats, which featured rainbow accents in the middle.
The steep price of owning a Porsche 928 Targa
The 928 was positioned above the 911 in the Porsche lineup and was meant to, eventually, replace it completely. In order to perform the conversion, Buchmann required clients to bring their own donor car, pay an additional 35,000 German Deutsch marks, and wait approximately two months for their Porsche 928 to be turned into a Targa. It is unknown how many 928s Buchmann converted into a Targa, but there are likely very few out there.
1977 Porsche 928 Performance Specifications | |
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Engine | 4.5-liter, naturally-aspirated SOHC, V-8 |
Power | 240 hp at 5,500 RPM |
Torque | 258 lb-ft at 3,600 RPM |
Transmission | 4-speed automatic/ 5-speed manual |
0-60 mph | 7.6-6.8 seconds |
Top speed | 140-143 mph |
Dimitar Angelov
Dim has been an automotive journalist since 2014. Although he is interested in all things automotive, his main interests revolve around, Asian, classic, and sports cars. He is particularly fond of Porsche sports cars as well as JDM classics from Toyota, Nissan, Honda, and others. Dim operates mainly from Bulgaria, but can, occasionally, be seen attending Europe's most reputable Auto shows, and events. Read full bio