Fake It Till You Make It: Could Turbonite Become A New-Found Obsession For Porschephiles?

The Hype Around Turbonite

But forget the fancy marketing speak. What matters is how it looks. The matte finish keeps things classy and the hints of gold in there add a touch of depth without going overboard. Turbonite is everywhere in the car – lettering, wheels, and the whole package. The interior treatment on the anniversary edition is a nice touch too. Stitching and seat belts in the same shade? That’s some serious attention to detail. It’s a nod to the past, sure, but with a modern twist that keeps things fresh.

Having said that, depending on whom you’re talking to, you’ll probably get a conflicting opinion about Porsche’s move here. Okay, so they’re celebrating their Turbo legacy while trying to grab the attention of a new generation of buyers. Now, will the Cayenne or Panamera crowd care? Probably not. But for the 911 and Boxster/Cayman faithful, the ones who obsess over every detail about Porsche on Reddit, this could be a big deal.

I’ve already stumbled upon a 911 Targa model in Paris, that’s rocking a Turbonite badge on the hood. Strangely enough, there is no such model dubbed the 911 Turbo Targa (but it has Turbochargers, I know confusing, right?), so justifying the dark badge seems a bit pointless here. The only benefit I see here is street cred and bragging rights. From that perspective, the owner of this car has succeded, since we are talking about it. We are talking about it.

Targa Turbonite badge byu/Electrical_Charge194 inPorsche

Upon further investigation, I found that online marketplaces like Ebay, are already swamped with people trying to score these Turbonite badges, priced between $150 to $300. Talk about immediate impact. So while Turbonite may not be groundbreaking, it’s certainly a clever evolution of the classic silver aesthetic and a new way to distinguish Turbo models from lesser Porsches.

But if it’s just a color and the crest is what will define this, I hope we don’t end up with a situation where folks go Turbonite crazy and plaster lower-spec 911s with grey badges, ending up with something that’s a Porsche purist’s worst nightmare. A hood badge could go well with the Turbonite Center Cap Set ($235). How about a Turbonite Thermos Cup ($55) and a Turbonite Crest Key Chain ($44). See what I mean? I can already imagine someone obsessing over Turbonite valve stem covers. Regardless of being powered by gas or electric (Macan and Taycan Turbo, yes them too), this stealthy shade is going to be a staple on Porsche’s Turbo models, for years to come.