What Makes This 1967 Porsche 912 Targa Soft Window Severely Undervalued - story Go to full screen story Fullscreen

What Makes This 1967 Porsche 912 Targa Soft Window Severely Undervalued

This 912 is already rare, but this particular example has a rich back story, making it even more collectible

by Amrit Balraj on August 26, 2024, 14:00

Some cars attain more value because of who’s owned them previously. Ali Khalil of Dodi Auto Sales based in California, recently stumbled upon this 1967 Porsche 912 Targa with an interesting ownership story. While Dodi Auto claims this was owned by the then-CEO Budweiser, we can’t confirm this. However, the documentation does reveal that this particular 912 was accepted by one Mr. Roy F. Bremenour, and originally registered under Anheuser Busch FCU, the parent company of Budweiser. This car was apparently under his ownership for several years until it was stolen in the 1980s. Eventually, it found its way into the hands of the most recent owner, who lives in central California. Ali drove to his home to negotiate a price before acquiring it. The car has been maintained immaculately. This 912 is the ’soft-window’ version with the Targa top and steel roll bar which was famously added by Porsche to add structural integrity to the body.

  • This 912 Targa belonged to the CEO of Budweiser in the past.
  • It has 70,528 miles on the ODO and is a 5-speed manual.
  • The soft-window variant of the 912Targa is extremely rare.

This 912 Targa Comes With A Slice Of History

What Makes This 1967 Porsche 912 Targa Soft Window Severely Undervalued storyboard - image 189963

The Targa top version of the 912 was introduced as a concept in 1965, and officially released a year later. Since Porsche lacked the resources to develop the body for a pure convertible, the German brand affixed a steel roll bar to provide structural rigidity with the lack of a roof. The name "Targa," which translates to "badge" or "shield" in Italian, is a nod to the iconic Targa Florio endurance race. This grueling Sicilian mountain course in Southern Italy challenged cars with its tight, winding roads. Porsche established their dominance here with their emphasis on handling and balance over sheer power, against competitors like Ferrari. Porsche trademarked the term "Targa" when they first came out with the convertible model.

The Targa version is quite rare as well, according to Porsche records only 2,562 912 Targas were built. Only 8% of 912s came with the Targa top, of which even fewer came with the soft-window, making these models, even rarer. Early Targa models featured a unique "soft window" - a flexible plastic rear window that could be removed. An optional rear storage compartment could also accommodate the window, replacing the rear seats. In late 1967, Porsche introduced an optional solid glass rear window for the Targa, creating the "hard window" variant. Unlike the removable soft window, the hard window was fixed in place. While it offered a quieter ride and improved visibility in poor weather thanks to defroster vents, it sacrificed the open-air feel of the original soft-window design.

This 912 Can Be Yours For A Reasonable Price

What Makes This 1967 Porsche 912 Targa Soft Window Severely Undervalued storyboard - image 190116

The engine on this car was rebuilt about two years ago, and it’s only covered a few thousand miles since. The most recent owner also replaced all suspension and brake components, bushings, and tires. This 912 packs a 1.6-liter flat-four pushrod engine with an output of 90 horsepower and 98 pound-feet of torque and is mated to a five-speed manual gearbox that sends power to the rear wheels. Since it was built with inspiration from the Targa race cars, you can be sure that it handles beautifully.

Despite a rich history with the Budweiser connection, Dodi auto sales have not priced the car absurdly high. The car comes with the entire documentation with the history of ownership and was painted black from orange sometime in the past. The ’Budweiser’ Porsche has just 70,528 miles and was listed for $42,500. While, this price is in trend with 912s from this era, as per current listings on Hemmings.com, the Budweiser connection stands to hold value in the long term, and for something that is connectable, the $42k asking price was quite reasonable. It now serves as an excellent project car and it can further go up in value if restored back to its original shade of orange.

1967 Porsche 912 Targa
Motor 1.6-L Flat-Four
Horsepower 90 HP
Torque 98 Lb-Ft
0-60 11.6 Seconds
Top Speed 119 MPH
Weight 2,870 lbs.
Price $42,500
Amrit Balraj

Amrit Balraj

When not reading up or watching videos about obscure and rare automobiles, Amrit spends his free time planning imaginary road trips on some of the best driving roads in the world, preferably in an old truck with a motorcycle strapped to the bed. Read full bio