Beyond The Stage: Dua Lipa's Electric Adventure With Porsche's All-New Macan EV - Storyboard
12 photos
& 1 videos
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Dua Lipa is the new face of Porsche's electric Macan
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The pop icon helped in co-creating the Macan ad, bringing her unique style to the project
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The ad's director previously worked on Pharrell Williams' "Happy" video.
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The commercial showcases the Macan EV in diverse settings, from urban streets to the racetrack
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The ad also includes unconventional sequences like a moon landing
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A scene with an elephant running next to the Macan alongside horses, looks like it is straight out of classic Hollywood Western
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Lipa's involvement is seen as a fresh approach to luxury car advertising, and seeks to capture the adventurous spirit associated with Porsche
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The ad's style differs from Porsche's classic, witty print campaigns from the 1970s and '80s
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The top-spec all-electric Macan boasts impressive specs, including 640 horsepower and a 381-mile range
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Porsche hopes the collaboration will appeal to a younger audience and its future in electric mobility
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