RUF's Heritage And Highsnobiety's Edge Come Together In An Epic Collaboration

This new line of accessories and apparel from RUF and Highsnobiety invokes the German car company's classic vibes

by Dimitar Angelov on August 23, 2024, 18:30

German tuner, RUF, and global fashion and lifestyle media brand, Highsnobiety, team up to create an epic collaborative release, consisting of a 20-piece collection of graphic wares. The fashion company founded back in 2005, by David Fischer, collaborates with renowned brands and helps create captivating wares and accessories, while invoking the rich heritage of brands like RUF. The automotive company based in Pfaffenhausen, Germany, has been in the car business since 1939, with its more recent focus involving, restoring, modifying, and reimagining the iconic Porsche 911. Many brands, Porsche included have apparel lines available to anyone wanting to experience the brand in more than one way, and the RUF x Highsnobiety collection puts emphasis on the company’s rich heritage.

Living the RUF life

RUF's Heritage And Highsnobiety's Edge Come Together In An Epic Collaboration storyboard - image 191328

The dedicated, 90-person team at RUF does not hesitate to venture off the conventional builds, as testified by the company’s latest addition – the RUF Rodeo. This bold approach to reimagining the classic Porsche 911 has been captured in all the 20 wares, made possible through the RUF x Highsnobiety collaboration.

RUF cars possess high craftsmanship, precision, and the raw feel of a classic 911. This attention to detail is the reason why RUF’s production is limited to 35 cars, yearly. The new collection adds a distinctive look to the brand, featuring RUF’s signature yellow and green accents, as well as white and black for a more diverse selection of accessories.

Here’s what the RUF x Highsnobiety collection includes

RUF's Heritage And Highsnobiety's Edge Come Together In An Epic Collaboration storyboard - image 191322

The 20-piece collection includes a wide range of apparel and accessories, from keychains to Leather Bomber jackets., including two time-pieces. There are also a variety of wares with the iconic RUF “Yellowbird” - the company’s most famous car – embroidered.

Here’s the full selection of apparel and accessories:

RUF x Highsnobiety YETI water bottle: $90
RUF x Highsnobiety Yellowbird twin-turbo white T-shirt (white): $90
RUF x Highsnobiety Yellowbird knit crewneck (green/ brown): $190
RUF x Unimatic x Highsnobiety RUF-G wristwatch: $1,100
RUF x Unimatic x Highsnobiety RUF G black wristwatch: $1,100
RUF x Highsnobiety motion-blur pants (black and white): $215
RUF x Highsnobiety motion-blur jacket (black and white): $200
RUF x Highsnobiety motion-blur T-shirt (black): $80
RUF x Highsnobiety Rim hoodie (green): $170
RUF x Highsnobiety Rim clock: $205
RUF x Highsnobiety Yellowbird mug: $30
RUF x Highsnobiety RUF Wool logo (grey): $190
RUF x Highsnobiety twin-turbo cap (yellow): $65
RUF x Highsnobiety knit blouson (green): $190
RUF x Highsnobiety anniversary keychain: $40
RUF x Highsnobiety leather tray back: $90

Probably, the most epic part of this collaboration is that the selection of RUF x Highsnobiety wares has been showcased in a co-branded RUF x Highsnobiety gas station, featuring RUF’s old name – Auto RUF – from a time when the company was a service station. Better act fast, because some of these items are already sold out.

Dimitar Angelov

Dim has been an automotive journalist since 2014. Although he is interested in all things automotive, his main interests revolve around, Asian, classic, and sports cars. He is particularly fond of Porsche sports cars as well as JDM classics from Toyota, Nissan, Honda, and others. Dim operates mainly from Bulgaria, but can, occasionally, be seen attending Europe's most reputable Auto shows, and events. Read full bio