The Story Of Turbonite: A New Identity For Porsche's Future Turbo Range - Storyboard

Porsche's Turbo models have been synonymous with high-performance luxury since the 1970s.

The first turbocharged 911, introduced in 1974, became a legend

To celebrate this 50-year legacy, Porsche has developed a signature color dubbed Turbonite

Inspired by the pyrite mineral, Porsche collaborated with New-York based Pantone, responsible for color cars in the fashion world

A lot of colors including Carmine red and orange were considered to be the Turbo's accent color

But Turbonite was chosen, as it offers a more sophisticated and stealthy look compared to gold accents

Turbo models afterall are designed to be subtle and powerful

Turbonite was first seen on the 2023 Panamera Turbo and later on the Macan EV Turbo

Turbonite will be featured on various trim pieces throughout the car

You'll also find it across various trim pieces and on the Porsche crest, in the cabin of Turbo models

The Turbonite treatment can vary depending on the model

Turbonite will eventually be available on all future Turbo models

Swipe up to watch the video about how Turbonite was concieved.