Sticker Shock Alert: How U.S. Tariffs Could Make Porsches Unaffordable - Storyboard

The outcome of the upcoming U.S. election could impact global trade, including auto imports

German brands like Porsche rely solely on imports and could be badly hit if tariffs are imposed

Higher prices could make Porsches even more exclusive but hurt accessibility

While New car sales might fall, the used Porsche market could boom in the short term

Whereas tariffs are a hypothetical threat, these strategies could potentially help Porsche offset those risks

Porsche should consider building popular models like the Cayenne, Macan, and Panamera in existing VW factories in the U.S.

This would help Porsche leverage existing infrastructure and expertise within the VW Group

U.S.-built Porsches could be more affordable due to lower production costs

Alternatively, Porsche could also explore CKD (Completely Knocked Down) production in the U.S.

Also, with E.V. tax credits, manufacturing the Taycan in America could make it more attractive to buyers

Porsche might need to take a margin hit to keep U.S. prices competitive

Ultimately, Porsche will need to revamp marketing to focus on heritage and exclusivity to maintain a loyal customer base.