Porsche Macan - Storyboards - page 12
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Dua Lipa is the new face of Porsche's electric Macan
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The pop icon helped in co-creating the Macan ad, bringing her unique style to the project
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The ad's director previously worked on Pharrell Williams' "Happy" video.
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The commercial showcases the Macan EV in diverse settings, from urban streets to the racetrack
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The ad also includes unconventional sequences like a moon landing
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A scene with an elephant running next to the Macan alongside horses, looks like it is straight out of classic Hollywood Western
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Lipa's involvement is seen as a fresh approach to luxury car advertising, and seeks to capture the adventurous spirit associated with Porsche
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The ad's style differs from Porsche's classic, witty print campaigns from the 1970s and '80s
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The top-spec all-electric Macan boasts impressive specs, including 640 horsepower and a 381-mile range
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Porsche hopes the collaboration will appeal to a younger audience and its future in electric mobility
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Sleek LED headlights with advanced lighting technology
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Updated front fascia with a bolder grille and vertical side vents
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Faster performance with a more powerful engine for the refreshed Macan
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A thrilling exhaust note adds to the driving excitement
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Sharper performance with the Sport Chrono Package
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Porsche's signature handling disguised in an SUV package
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Sufficient grip on all conditions with enhanced cornering capabilities
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Optimized aerodynamics for improved efficiency and stability
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Personalized driving experience with Porsche Active Suspension Management (PASM) suspension
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Impressive braking performance inspired by motorsports
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Modernized interior with cutting-edge technology
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Comfortable and supportive seating for long drives
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Advanced safety features for peace of mind
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Porsche Design products are known for their timeless design and high functionality
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This also extends to its recent lineup of high-end e-Bikes, designed for those who embrace the rugged outdoors
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Porsche Design has introduced two new colorways for its eBike Cross Performance EXC 2nd Gen
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The first is Cartagena Yellow, a bold new shade introduced with the recent 2025 911 Hybrid
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The second is Oak Green Metallic Neo, which complements the Macan EV 4S
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The Cross Performance EXC 2nd Gen is the flagship model and retails for $15,665
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Porsche Design is also renowned for its timepieces and one of the firm's very first projects was the 1972 Chronograph I
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It was designed by Ferdinand A. Porsche, who also designed the iconic 911
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Porsche Design has also ventured into smartwatches and has launched a collaboration with Garmin
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The Porsche x Garmin Epix Pro smartwatch features a sporty design with Porsche branding
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It offers advanced features like heart rate monitoring, GPS tracking, and ECG
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It retails for $1,250, excluding taxes
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Swipe up to learn more about these lifestyle products, from Porsche Design.
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Porsche Has Added Two More Macan EV Variants To Its Line-up - The Entry-Level RWD Version With 398 Miles Of Range
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And The More Powerful, And Sportier 4S Version With Upto 376 Miles Of Range
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The Base RWD Macan Will Be The Entry Variant And Make 355 HP And 415 Lb-Ft Of Torque
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The 4S Will Slot In Between The Macan 4 And The Top End Turbo Variant
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The RWD Version Will Come With A Single Motor Over The Rear Axle And The Same 95 kWh Battery Found In The Rest Of The Line-Up
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The 4S Features Two Motors Which Deliver 442 HP And 578 Lb-Ft Of Torque
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The RWD Macan Can Reach A Top Speed Of 136 MPH And Hit 0-60 MPH In 5.4 Seconds
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The More Poweful 4S Is Faster With A Top Speed Of 149 MPH And Does 0-60 MPH In 3.9 Seconds
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Porsche Has Also Upgraded The Interior With A New 12.6-Inch Curved Instrument Display, A 10.9-inch passenger Display, AR HUD, And Ambient Lighting
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The Brand Calls It The Porsche Driver Experience
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The Base Variant Has A Starting Price Of $75,300
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The 4S Comes With A Starting Price Of $84,900
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Swipe up to read more about the 2025 Porsche Macan EV.
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Sporty handling remains a Macan hallmark
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New for 2019, the refreshed styling keeps the Macan looking sharp
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Larger touchscreen and redesigned center console modernize the interior
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Comfortable ride despite the focus on performance
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The Base model is now powered by a 2.0L turbo-4
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Customizable interior with luxurious materials
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Advanced driver assists features keep you safe
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Quick-shifting transmission and AWD provide swift acceleration
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Practical for a Porsche but not the roomiest in its class
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The Macan has Off-road capability for weekend adventures
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Ever wondered why Porsche's practical 4-door models don't feature a number, like the 911?
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Porsche's model numbering was purely a practical decision that started with Ferdinand Porsche
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Porsche's seeming obsession with the number 9, actually, comes from the company's way of internally naming its projects
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Porsche planned to use the 901 number, but French carmaker, Peugeot, claimed all numbers with "0"in the middle
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Ferdinand Porsche decided to jump from 718 to 900 numbers to avoid confusion when developing what would become the 911
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There were many other four-door Porsche models that never went into production, including a four-door 928
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989 was the only Porsche sedan to feature a number designation. However, it also remained a concept car
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Still, Porsche has done its best to name its more mainstream models in ways that honor the brand's motorsport heritage
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Naming its sports cars and mainstream models in completely different ways allows Porsche to separate the cars it wants to make from the cars it needs to make to stay in business
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Porsche's decision to differentiate its mainstream models with different names separates "true" Porsche cars from those sharing hardware with other VAG products
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Porsche models like Cayenne and Macan SUVs as well as the Panamera sedan and Taycan EV have adopted names instead of numbers.
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One Pedal Driving Is An EV Feature Where You Can Use Just The Gas Pedal To Both Accelerate And Slow Down
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EV Drivetrains Utilize Regenerative Braking To Convert Kinetic Energy To Charge Their Batteries
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The Brake Pedal Is Only Used For Emergency Braking. It Also Reduces Driving Fatigue In Stop And Go Traffic
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Advantages Of One-Pedal Driving - Increased Driving Range
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Another Advantage Is Lesser Wear And Tear Of Friction Brakes
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Porsche Does Not Offer One Pedal Driving In Its EV Models
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Porsche Claims That One Pedal Is Inefficient And Coasting Is Actually Better
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However, Past The Coasting Phase, The Taycan Does Employ A Groundbreaking Regenerative Braking System
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It Prioritizes Electric Motors For Braking, Minimizing Wear On The Brakes During Daily Driving
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Algorithms Analyze Braking System Data To Seamlessly Blend In Traditional Brakes For Smooth Stopping
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Swipe Up To Find Out How Leaving This Vital Feature Out Has Affected Porsche EVs.
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The First Generation Macan Is An Excellent Family Oriented Compact Sports SUV
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The Cabin Struck A Balance Between Analog Gauges And Touchscreen Displays
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The Second Generation Was A Subtle, Yet Balanced Upgrade Over The First
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The Interior Received A Digital For This Generation
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The 2024 Macan Ushers In A New Era For Porsche's Compact SUV
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Porsche Has Gone All-Digital With The Next-Gen Macan
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Much Of The Physical Controls Have Also Now Moved To The Screen
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Beats the base trims of the Audi Q5, BMW X3, and Mercedes-Benz GLC-Class in power
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Higher power and crisp shifting PDK make it the fastest in the class
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Active all-wheel drive ensures confident traction
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Air suspension provides adjustable ride height
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A touch of freshness with the optional panoramic roof
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Versatile cargo space for everyday practicality
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Added versatility with modern seating functions
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Stay connected with contemporary infotainment gear
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At $62,900 MSRP, the base Macan is the cheapest Porsche on sale today
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In the base flavor, the Macan gets steel springs
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You only get two exterior color choices: Black and White
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Smaller wheels are what you get with the base Macan
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Devoid of S or GTS badges makes it obvious that this is the base Macan
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The base Macan is quite luxurious on the inside
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The leatherette front seats can be adjusted in 8 ways
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Despite being the base model, swipe up to find out what gives it an edge over the competition.
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Despite the entire range now being fully electric, the latest Macan maintains Porsche's distinctive identity
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Initially, two models of the all-electric Macan will be offered - Macan 4 and Macan Turbo
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All Macan models feature standard with air suspension and Porsche Active Suspension Management for remarkable driving dynamics
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Inside, the Macan EV offers a highly luxurious cabin, a trademark of Porsche vehicles
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Despite its performance focus, the electric Macan also ensures practicality for everyday use
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GTS-specific exterior design sets it apart from other trims
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Cutting-edge lighting technology spices looks and optimizes visibility
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Cargo capacity is ample for a sports-focused SUV
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More power and faster performance with a new 2.9-liter twin-turbo V6
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Intoxicating twin-turbo V6 growl with a Sport exhaust system
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Adaptive air suspension enhances handling
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Available torque vectoring improves agility and traction
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Upgraded brakes promise reliable stopping power at high speeds
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Sport Chrono Package to sharpen performance on tracks
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Sportier interior touches with optional carbon fiber touches.
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Better infotainment experience with a 10.9-inch touchscreen
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Optional Adaptive sports seats for track enthusiasts
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Enhanced comfort in all driving scenarios with cozy seats
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Upscale audio experience with two optional sound systems
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The GTS Trim Brings Some Vital Updates To The 2020 Macan
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