Car watches
From Breathtaking Speed To Breathtaking Timepieces: Is A Bugatti Watch The Ultimate Status Symbol?
Beyond hypercars, we explore the French automaker's passion for limited-edition ultra-high end luxury watches
The worlds of horology and automobiles share a surprising kinship. Beneath the gleaming exteriors of these timepieces, lie intricate mechanisms, meticulously crafted to propel us forward, whether on the road or through time. The name Bugatti has become synonymous with speed, luxury, and exclusivity. Bugatti has also forged relationships with luxury watchmakers. From 2004 - 2019, Luxury watchmaker Parmigiani Fleurier and Bugatti joined forces in a licensing partnership that would blossom into a remarkably long and successful collaboration between the two high-end brands. This partnership resulted in several limited edition and high-end watches that captured our imagination for the better part of two decades. Since 2019, luxury Swiss watchmaker, Jacob and Co. have taken over this partnership.