Porsche Backtracks: 911 Survives EV Apocalypse, But Will It Be Last Gasp For ICE? - Storyboard

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  • Porsche Backtracks: 911 Survives EV Apocalypse, But Will It Be Last Gasp For ICE?
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  • Porsche Backtracks: 911 Survives EV Apocalypse, But Will It Be Last Gasp For ICE?
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  • Porsche aimed to be an 80% electric brand by 2030 but is scaling back its EV sales targets
    Porsche aimed to be an 80% electric brand by 2030 but is scaling back its EV sales targets
  • This comes in the wake of an industry-wide slowdown of EV sales, with several automakers including Tesla feeling the heat
    This comes in the wake of an industry-wide slowdown of EV sales, with several automakers including Tesla feeling the heat
  • Potential reasons for slow EV sales include range anxiety and lack of reliable charging stations
    Potential reasons for slow EV sales include range anxiety and lack of reliable charging stations
  • However, Porsche continues to electrify its lineup with the Macan joining the Tacyan as the second all-electric model
    However, Porsche continues to electrify its lineup with the Macan joining the Tacyan as the second all-electric model
  •  Porsche will soon introduce an electric replacement for the 718 Cayman and Boxster
    Porsche will soon introduce an electric replacement for the 718 Cayman and Boxster
  • Prototypes of the all-electric Cayenne have also been spotted
    Prototypes of the all-electric Cayenne have also been spotted
  • With this slowdown, Porsche will hopefully continue to keep the 911, gasoline-powered flat-six engine
    With this slowdown, Porsche will hopefully continue to keep the 911, gasoline-powered flat-six engine
  • The 911 enjoys a cult-following and Porsche has reiterated that it will do whatever it can to extend its life with ICE
    The 911 enjoys a cult-following and Porsche has reiterated that it will do whatever it can to extend its life with ICE
  • This means the prospect an all-electric 911 is highly unlikely, this decade
    This means the prospect an all-electric 911 is highly unlikely, this decade
  • However, with an all-out 2035 ban on gasoline-powered vehicles, Porsche has no choice but to electrify its entire lineup
    However, with an all-out 2035 ban on gasoline-powered vehicles, Porsche has no choice but to electrify its entire lineup
  • Porsche is also experimenting with E-Fuels and Hydrogen
    Porsche is also experimenting with E-Fuels and Hydrogen
  • As for EVs, current sales data shows that Taycan only makes up 5.67% of Porsche sales globally
    As for EVs, current sales data shows that Taycan only makes up 5.67% of Porsche sales globally
  • With a long line of Porsche EVs in the pipeline, the German brand will need to adopt a strategy based on customer demand
    With a long line of Porsche EVs in the pipeline, the German brand will need to adopt a strategy based on customer demand
  • For now, Porsche will continue to offer gasoline, hybrids, and electric cars.
    For now, Porsche will continue to offer gasoline, hybrids, and electric cars.