Beyond Speed: Porsche Tops 2024 J.D. Power Initial Quality Study In Premium Category - Storyboard
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J.D. Power Initial Quality Study ranks car brands based on problems per 100 vehicles (PP100)
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Porsche (172 PP100) leads the premium car brands in the 2024 study, and ranked 7th overall
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The industry average is 195 PP100
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Over 100,000 new car buyers were surveyed across 200 models and 30 brands
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German rivals (Audi, BMW, Mercedes) scored higher PP100 than Porsche.
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Even Lexus (174 PP100) and Acura (193 PP100) couldn't match Porsche, but Lexus LC ranked highest quality model
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Success factors for Porsche come from proper execution of features, controls & displays, premium materials, less new car odor
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The study suggests good engineering and well-integrated tech contributed to the high rankings
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Note that this study focuses on initial quality over the past year
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The long-term reliability of Porsche after this win remains to be seen. Swipe up to read more.
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