A Legacy Revealed: Decoding The Porsche Logo & Its Modern Makeover - Storyboard

The Porsche Crest Is As Iconic As The Brand It Represents

The Original Design Was Done By Franz Xaver Reimspiess In 1952

It Has Undergone Several Iterations Over The Decades

The Logo Is Partly Inspired By The Stuttgart City Seal, Which Featured A Rearing Horse

The Logo Has Always Featured The Word Stuttgart, Which Translates To Horse Garden In German

The Red And Black Colors Are Derived From The Crest Of Former West German State Württemberg-Hohenzollern

The Antlers Are Also Derived From The Same Coat Of Arms

To Celebrate 75 Years Of The Brand In 2023, A New Crest Was Unveiled

It Features A Cleaner Aesthetic And Took 3 Years To Redesign

The Noticeable Changes Are A More Bolder Stuttgart Emblem, And Slightly Different Leaping Horse

Porsche Also Unveiled A New Turbo Model Exclusive Crest In Turbonite Grey

Introduction Of The Crest Has Already Begun Towards The End Of 2023

The Modernized Logo Will Gradually Appear On All Upcoming Models