A Legacy Revealed: Decoding The Porsche Logo & Its Modern Makeover - Storyboard
15 photos
& 1 videos
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The Porsche Crest Is As Iconic As The Brand It Represents
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The Original Design Was Done By Franz Xaver Reimspiess In 1952
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It Has Undergone Several Iterations Over The Decades
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The Logo Is Partly Inspired By The Stuttgart City Seal, Which Featured A Rearing Horse
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The Logo Has Always Featured The Word Stuttgart, Which Translates To Horse Garden In German
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The Red And Black Colors Are Derived From The Crest Of Former West German State Württemberg-Hohenzollern
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The Antlers Are Also Derived From The Same Coat Of Arms
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To Celebrate 75 Years Of The Brand In 2023, A New Crest Was Unveiled
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It Features A Cleaner Aesthetic And Took 3 Years To Redesign
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The Noticeable Changes Are A More Bolder Stuttgart Emblem, And Slightly Different Leaping Horse
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Porsche Also Unveiled A New Turbo Model Exclusive Crest In Turbonite Grey
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Introduction Of The Crest Has Already Begun Towards The End Of 2023
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The Modernized Logo Will Gradually Appear On All Upcoming Models
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